"Brazil, Portugal and the Netherlands among teams to wear Nike's shirts made from recycled plastic bottles"
"When Kaka and Ronaldinho stride out onto the pitch for the World Cup in South Africa this summer, few of their millions of fans are likely to notice that their yellow jerseys are made from old plastic bottles."
The move was welcomed by the green fashion industry. A spokesperson for the Ethical Fashion Forum, an industry body that promotes sustainability, said the recycled shirts were "definitely a step in the right direction." She added that Nike had taken huge steps in recent years to improve its record on worker rights.
Nina Stevenson, from the Centre for Sustainable Fashion at London College of Fashion, said the material in the shirts is a genuinely "green" choice by Nike. "Using recycled PET in performance wear is a recognised innovation with real environmental benefits. By using existing resources, Nike are supporting closed loop design that is not compromising ecological balance," said Stevenson.
In a recent interview with the Guardian, Nike's vice-president of sustainable business and innovation, Hannah Jones, said green initiatives such as the shirts made business sense for the company. "The link between sustainability and Nike as a growth company has never been clearer and there is a real business case to be made for making Nike a more sustainable company," she said. Jones also described carbon offsetting, which Nike ditched last year, as a "last resort". And she argued that a decision last year by Nike to resign from the US Chamber of Commerce's board over its stance on climate change, rather than pulling out entirely as companies such as Apple did, had enabled it to continue "a productive dialogue". However, she admitted the chamber was yet to change its mind, which has seen the body campaigning against legislation to reduce greenhouse gas emissions in the US.
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